Cost: Without expensive electronic components, 10G SFP+ cable is much cheaper than 10G optical transceivers. And with a power consumption of lower than 0.15w, the operating expenses of passive DAC will be much fewer.
Convenience: It is more flexible and less difficult to adopt 10G SFP+ cables during the actual construction deployment. Just plug SFP+ cables into your physical equipment (such as network switch) directly, the connection is achieved without any additional signal processing or conversion.